This feature allows the client to add a news ticker across any page on their site or app. It allows you to have a quick message that is linkable to a page, post, or external site. It can be scheduled to appear and to expire. It have a variety of parameters.
The ticker feature can also be used for pre-scheduled unannounced daily special that can be rotated on and off, and will keep customers coming to the site or app regularly
Basic Ticker
[wp_ticker]